Engagement by Design: Creating People-centric Media Experiences
The media landscape is in great upheaval. Today, brands and media planners are challenged with changes in technology, structural decentralisation, and an audience that is spread thin across a multitude of devices and channels. This is not disruption; this is a new paradigm.
But for all the change, the enduring role of media remains to connect brands with audiences. How we design those brand connections matters. In this presentation we explore the way human behaviour across the digital ecosystem can better help us shape our campaigns and create a more meaningful connection with audiences.
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