Ghost in the Machine: Data’s Human Soul
People have never been so complex. Influenced by access to globalised information streams, identities can be cut and pasted and created from a thousand sources. The demographics which have historically guided our comms planning are becoming increasingly meaningless.
Fortunately, Big Data is here to help us. But taking advantage of its benefits can be challenging. This talk will examine the pitfalls and opportunities today’s data-led media environment affords brands, and the importance of placing humans at the heart of it.
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