Mind Hacking and Digital Marketing
Psychologists have sought to understand human behaviour for more than a century. Though it’s only in recent times that marketers have tried to use this knowledge to influence consumer behaviour. “Mind Hacking” is the practice of appealing to instinctive tendencies—getting consumers to behave in predictable ways.
Consumers trust what other consumers say about a brand, and in these times of social networks and mobile connectedness word of mouth has taken centre stage. In this talk, you’ll learn the science behind what causes consumers to share content with others, how to motivate consumer engagement online, and how the cleverest brands are hacking the minds of consumers to spread their messages wide and far.
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