How to Achieve Human Engagement in the Mobile Ecosystem
The mobile ecosystem is intricate and often deemed to be one of the most difficult to navigate yet it is the most connected and personalised platform, providing advertisers with the greatest opportunity to build human connection. Acknowledgement and understanding of these intricacies is the key that unlocks mobiles versatility allowing for the establishment of relevant, intimate and real human connections within consumer journeys.
During this session attendees will learn about the unique and strong affinity humans have with these devices and how to consider these sensitive relationships when strategically developing engaging mobile creative.
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