Jonas has been working as a consultant for IAB Australia since January 2017. Prior to this he was Head of Media Strategy and Operations and also Head of Media at REA Group for almost 5 years. His digital career began in 1999 when he joined a start-up financial publisher with three people, which was sold eight years later having grown to an organisation of over 100 staff. Jonas then founded and launched WebAds UK, a specialist UK business and finance digital ad-sales house representing publishers exclusively as a niche high-net-worth proposition. After successfully driving the business to profitability, Jonas was head-hunted by Hi-Media, Europe’s largest independent ad network with access to more than 150 million unique users. Prior to moving to Australia with REA Group, Jonas worked at Videology as the Director of Product Management for Europe.