Nicole Liebmann is Head of Mobile for APAC and South Africa at Exponential, responsible for leading the revenue and operations for the company’s mobile solutions.
Working closely with the Sales, Product and Publisher teams, Nicole strives to further develop both the creative and strategic mobile offering to brand advertisers. Nicole is also currently an active member of the IAB Mobile Council which produces mobile research studies, develops and promotes industry standards, guidelines and best practices and which educates the market on mobile advertising.
Prior to joining Exponential in 2014, Nicole has been at the forefront of mobile growing her knowledge in the industry. Nicole spent three years at mobile payments and mobile marketing company, Mobile Embrace, as the Publisher Manager responsible for publisher commercialisation strategies whilst also acting as the conduit between publishers and sales team. Prior to that, she spent a year at Network Ten as Digital Content Commercialisation and Integration Executive and two years in the digital team at MCN working across Foxtel’s digital properties.