The Beating Heart of Advertising

Why Humans Still Matter in Media

Report of the demise of people in media have been greatly exaggerated.

Humans still matter in media. In fact, they have never mattered more.

Across the two days of this summit, our speakers will share their expertise on topics including mobile, big data, technology, and consumer psychology, all of it with an eye to the critical role that humans still occupy in the media ecosystem.

Panels and roundtable sessions will also give guests the chance to participate and share their own experiences.

Stimulating conversation, critical insights, and a stunning setting – this is a remarkable opportunity for those in media and marketing to take a deep breath and reflect on what’s next in the industry, and how best to approach it.

KEYNOTES

Engagement by Design: Creating People-centric Media Experiences

TYLER GREER – DIRECTOR – GLOBAL SALES STRATEGY

The media landscape is experiencing a great upheaval. Today, brands and media planners are challenged with changes in technology, structural decentralisation, and an audience that is spread thin across a multitude of devices and channels. …

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Mind Hacking and Digital Marketing

BRENT COKER – ONLINE CONSUMER PSYCHOLOGIST AND LECTURER AT MELBOURNE UNIVERSITY.

Psychologists have sought to understand human behaviour for more than a century. Though it’s only in recent times that marketers have tried to use this knowledge to influence consumer behaviour. …

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How to Achieve Human Engagement in the Mobile Ecosystem

NICOLE LIEBMANN – HEAD OF MOBILE, EXPONENTIAL – ASIA PACIFIC & SOUTH AFRICA

The mobile ecosystem is intricate and often deemed to be one of the most difficult to navigate yet it is the most connected and personalised platform, providing advertisers with the greatest opportunity to build human connection. …

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Ghost in the Machine: Data’s Human Soul

TYLER GREER – DIRECTOR – GLOBAL SALES STRATEGY

People have never been so complex. Influenced by access to globalised information streams, identities can be cut and pasted and created from a thousand sources. The demographics which have historically guided our comms planning are becoming increasingly meaningless. …

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